You see, our manifesto is people first, product second. We are a human-centered, forward focused brand. We believe deeply in culture. We believe deeply in humanity. We believe that we actually can make a difference. And that's why we are here. Through the medium of preparation and survival kits, we believe that we can not only create calm within the raging chaos, but that we will bring people together from all walks of life who share the same common vision and yearning; simply, a more human world.